Enough With The Rich, Already

August 5, 2014

By: Matt Kramer

drinking out loud column

We all know why expensive things get attention: They make us dream. We’re bombarded every day with stories about expensive homes, expensive artworks, fancy cars and, of course, high-end (or wannabe, anyway) wines.

Now, there’s no sense in decrying either the stuff or the reportage about it. Big money makes good copy. And let’s be honest, a lot of things that cost more often are better.

Is it true for wine? Yes and no. I’ve gone down this road before and have no interest in reviewing old scenery. Suffice it to say that the high price of many wines is often more a function of fashion and recognition than of intrinsic quality. Supply and demand then do the rest of the heavy (price) lifting.

Yet the very real truth is that so many of today’s modestly priced wines are far better than their price tags suggest. You can credit a worldwide application of improved winery technology, better-educated winemakers, a global recalibration of ambition and, not least, a far more sophisticated consumer audience.

But do we hear about these fine but modestly priced wines as often as I, anyway, think we should? We do not. Wine Spectator, for its part, goes to considerable lengths to highlight wines of exceptional value. So it’s not as if attention isn’t being paid.

But there are structural reasons why “local heroes” get less recognition than you or I might think they deserve. A variety of causes are at work: small supply; limited distribution; a producer’s disinterest in, or lack of, marketing savvy; an unfashionable winemaking style or unrecognized grape variety; and, yes, an asking price that just doesn’t demand attention.

Make no mistake: Pricing plays a big role. Increasingly, we live in a world that, consciously or not, wonders how good something can be if it isn’t high-priced. With the possible exception of contemporary art, this is perhaps nowhere more true than with wine.

After all, few wine drinkers are secure in their sense of truly knowing if what they’re drinking is genuinely good. Most wine drinkers either like a wine or they don’t. And if it’s expensive, then they’re either inclined to like it (Psychology 101) or assume that if it didn’t appeal to them, it was somehow their fault for not appreciating it (see “contemporary art,” above).

Allow me, then, to make a few suggestions. There’s a huge world of wine that’s practically begging for attention. And what’s interesting—and this runs counter to what we all imagine as “self-interest”—is that a surprising number of wineshops are actually trying to sell you wines that don’t cost a fortune.

On the face of it this makes no sense. After all, the money is in high margins. Low-priced wines don’t offer such margins, ergo, wineshops only want to sell you expensive wines. But it ain’t so. That’s the amazing thing. Just about every good wineshop I know takes an inordinate, even stubborn, pride in digging for deals. That’s typically why they went into wine retailing in the first place.

After all, there’s no sport in selling high-demand, high-priced wines. Sure, they stock those wines and they’re happy to sell them to you because it’s good (and easy) business. But the sport lies elsewhere—and takes a disproportionate amount of their time and attention, too.

So if you want to know whether you’re dealing with a really good wineshop just look to see if they’re trying to persuade you to spend less. See if they’re trying to coax you into buying this bottle of Lambrusco or Muscadet or Loire red or Greek white or Mendocino County/Santa Cruz Mountain/Sierra Foothills wine. See if they’re offering some high-quality, small-production Oregon wine selling for less than the fancy-dancers (try Westrey or J. Christopher or Cowhorn, to name but three such star attractions).

Look to see if they’re promoting the often amazing deals from France’s Languedoc region, which is awash in overlooked, undercelebrated reds and whites. Southern Italy anyone? The mind (and palate) boggles at the deals pouring out of Campania, Basilicata and Sicily at the moment.

All of these wines, and many more, are not center stage. Their prices are—you guessed it—too low. The producers know it. Retailers know it. And you know it. But that doesn’t diminish their worth as fine wines and, not least, our pleasure in finding and drinking them. The rest is just … publicity.

– Matt Kramer

Only Hours From Napa, But a World Away

July 3, 2014



By RACHEL LEVIN

Photo Credit Leah Nash for The New York Times

While Napa Valley and Sonoma are renowned for their world-class wines, tasting trips there generally come attached to luxurious digs, spa treatments, $25 tasting fees, Hummer limos and standstill traffic — and all the “no picnicking” pretension that goes with that.

It’s gotten to the point where a thirsty, fogged-in San Franciscan in search of summer sun, stellar wine and hotel rates less than $400 a night has to go out of state, especially when toting two children under the age of 5 and a husband who prefers his fishing rod to the French Laundry.

And so, we headed north to Oregon, not to the well-known Willamette Valley, in the state’s northwest, but about four hours to its south, a sprawling region better known for the “wild and scenic” (as the official designation has it) Rogue River and the Oregon Shakespeare Festival in Ashland than for the rolling vineyards in between.

We found a relaxed, blossoming wine country with empty roads and crowd-free tasting rooms — some surrounded by strip malls, others by sparkling rivers — pouring excellent versions of an impressively wide range of varietals.

“Oregon is not all pinot,” said Liz Wan, nodding to the persistent misunderstanding that Oregon wine means not just Willamette, but its best-known grape.

Ms. Wan is a walking Wikipedia of wine knowledge who serves as the de facto spokeswoman for a vast wine country without one. She is also a refreshingly rare sort of sommelier in an industry long dominated by buttoned-up white males: a perky Asian-American woman who wears flip-flops and greeted me with a “Hey, girl.” She splits her summers between making wine and overseeing the tasting room at Serra Vineyards and leading rustic inn-to-inn wine-tasting-rafting trips with Rogue Wilderness Adventures, which is how I met her.

“We have 150 microclimates south of Eugene,” she said, pouring me a Bordeaux blend. From Medford and Ashland to Grants Pass and Jacksonville, all the way north up Interstate 5 to Roseburg and teeny Elkton, the region features mountains, high desert and three river valleys, which in turn means a crazy range of climates. Southern Oregon doesn’t grow just one type of grape, but a whole bunch — and really well.

Varietals like chardonnay and cabernet franc thrive in the dry, hot Rogue Valley; pockets of the Umpqua Valley, which is spread across a fault line, excels in Spanish varietals like tempranillo; and throughout, you’ll find albariño, viognier, malbec, gewürztraminer, syrah and, yes, more pinot noir. In the last few years, that diversity — as well as a laid-back scene and, winemakers say, an opportunity to put southern Oregon on the oenophile’s map — has attracted talent from the Loire and Napa Valleys, as well as prominent critics, who have begun handing out high scores and accolades. It also means that this region has a branding challenge. “The best thing about southern Oregon wine is that you don’t just taste the same grape over and over again” is a refrain I heard from local winemakers, over and over again.

For visitors, though, an under-the-radar wine country without a recognizable “brand” can be a boon, offering more accessibility and affordability than you’re likely to find elsewhere.

WHICH IS ALSO TO SAY that not all of the region is pure eye-candy.

A few miles north of Ashland, in the Rogue Valley, we turned right past a Chevy dealership and into Lithia Springs Resort, a remodeled clutch of clapboard cottages set in a manicured garden. We grabbed a map of tasting rooms and headed out. Driving through Medford, we saw more fast-food-chain outlets than pear orchards, which once reigned in the Rogue Valley. That is, until we came across a wildflower-lined hiking trail and, conveniently nearby, the sunny patio at Kriselle Cellar’s new tasting room, where we kicked things off with crisp sauvignon blanc and a cheese plate.

Ten years ago, there were 49 wineries in southern Oregon; today there are more than 150, according to Ms. Wan. And as the number of tasting rooms increases and word continues to spread about the quality of wine being made here, the swilling tourists are just beginning to arrive.

As we wound our way to the Applegate Valley, the Walmarts and Fred Meyers gave way to organic farms and estate vineyards. We pulled into Troon Vineyard, at age 42 the area’s oldest, updated with bocce and hammocks. “It’s snowballing,” said Herb Quady, a scruffy-bearded, second-generation winemaker who consults at Troon in addition to making his own wine. Mr. Quady is a California transplant, having moved here in 2003 after working at the Santa Cruz winery Bonny Doon. “In the last couple of years, southern Oregon wines have had a critical mass of recognition,” he said. “It’s, like, suddenly, we’re a region.”

Before his move, even Mr. Quady fell for the Oregon wine canard. “I used to think it was all lightweight Willamette pinots,” he admitted. “Then I did my research on the microclimates and the soil and the season length, and I was, like, wow. I could make some good wine here.”

Not just good, but really good, we realized as we continued cruising the valley. We visited ramshackle garagistas like Devitt; new rustic-chic Red Lily on the river; Schmidt, an old-timer with acres of blooming gardens; and Quady North, Mr. Quady’s tiny brick tasting room in downtown Jacksonville, a charming Old West town.

Something else struck us about these wineries: They were actually welcoming to children. Everywhere we went, there were crayons and coloring books and toy bins. Grassy lawns beckoned families to spread out a picnic blanket, enjoy a wood-fired pizza and stay awhile.

We found one such spot at new Dancin Vineyards, a mile outside Jacksonville, with a prime view of Mount McCloughlin. The affable, apron-clad owner, Dan Marca, and his wife, Cindy, moved here from Sacramento in 1999 (the vineyard’s moniker is a mash-up of their nicknames). Mr. Marca delivered Italian-sausage-stuffed mushrooms and blistered pizzas to our picnic table; our children, tired of coloring, played around a giant black walnut tree and sunny-yellow chicken coop, while we clinked glasses of the 2011 Septette pinot noir, toasting to a wine country that kids and parents can both love. Three hours north, in Elkton (population 194), Umpqua Valley’s newest American Viticultural Area, approved in 2013, it’s not quite as picturesque. The riverside town offers little beyond a sandwich shop, a dusty diner touting Keno poker and, housed in a nondescript corner building, Brandborg winery, one of southern Oregon’s best.

Tucked by the door was another bucket of toys (score!); we joined just two other tasters at the counter, both of whom, it turned out, were from Napa. One was a farmer who moved there recently with her new family to, as she put it, be “pioneers in a place where it’s still possible, and without $100 million.”

We made our way back down south along the Umpqua River, detouring off Route I-5 to sample spicy tempranillo at Abacela from Earl and Hilda Jones, pioneers of this Spanish varietal in America. Seth Berglund, who was behind the counter, poured us some of everything: viognier, malbec, syrah. He thought the branding dilemma was overblown.

“Everyone in the industry here is stressing: ‘We need an identity! What are we going to be known for?’ ” he said. “Why can’t southern Oregon just be ‘the Valley of Varietals’? I’ve been thinking about making a T-shirt.”

The next day, back in the Applegate, we sought out one last vineyard, Cowhorn. We tried four richly flavored Rhone-style wines and met the owner, Bill Steele, a former Wall Street equity analyst turned longhaired biodynamic winemaker. He, too, said that southern Oregon shouldn’t worry about its branding, but “just keep continuing to raise the bar.”

We grabbed a bottle of viognier, borrowed two glasses and found a hidden path that led to the Applegate River. With the sun beating down and the canyon rising above and not a soul in sight, we decided to strip down and dive in, a full-on family skinny dip. Try that in Napa.

Back in Ashland, we headed up a winding mountain road to Grizzly Peak and our home for our last night: Willow-Witt Ranch, a 440-acre off-the-grid farm run by a couple of 60-something women who promised to let the kids watch the 24 baby goats milk in the morning. The ranch was stripped of all conventional luxuries, lacking even a front desk. But we had a wheelbarrow to cart our stuff, a communal outdoor kitchen (and noncommunal outdoor shower), and a canvas tent complete with two comfy beds for $125 a night.

At dusk, we traipsed through the woods to the overflowing garden and honor freezer to collect our ingredients for dinner (including eggs and a Mason jar of goat milk for morning). By the light of our lantern, we made a fire in the wood stove, started chopping and lined up our loot on the table: a tempranillo from Abacela, Quady North’s syrah, a viognier from Cowhorn, Schmidt’s albariño. As the kids dozed off, we uncorked one, and then another.

Correction: July 7, 2014

An earlier version of this article characterized a varietal found in the Rogue Valley incorrectly. Chardonnay is the grape of Burgundy, not Bordeaux.

IF YOU GO WHERE TO SIP

Grab a map and tool around on your own, or grab one at your hotel; Applegate, Rogue and Umpqua Valley wineries can be anywhere from three minutes to three hours apart.

ROGUE VALLEY

Del Rio Vineyards (52 North River Road, Gold Hill; 541-855-2062; delriovineyards.com) offers a bright and balanced syrah and a creamy chardonnay, plus hikes and zumba classes amid the vines.

At Kriselle Cellars (12956 Modoc Road, White City; 541-830-8466; krisellecellars.com) you can hike to Upper Table Rock before hitting the new tasting room for lunch and spicy plum-tinged tempranillo.

RoxyAnn (3285 Hillcrest Road, Medford; 541-776-2315; roxyann.com) pours its signature claret in a century-old barn turned tasting room, where workers from the nearby medical center gather for happy hour.

APPLEGATE VALLEY
Cowhorn (1665 Eastside Road, Jacksonville; 541-899-6876; cowhornwine.com) is a biodynamic cult favorite among chefs from San Francisco to New York.

Dancin Vineyards (4447 South Stage Road, Medford; 541-245-1133; dancinvineyards.com) has a good pinot, wood-fired pizza, picnic tables — and chickens.

At Quady North (255 East California Street, Jacksonville; 541-702-2123; quadynorth.com), Herb Quady makes killer viognier, syrah and cabernet franc.

Red Lily Vineyards (11777 Highway 238, Jacksonville; 541-846-6800; redlilyvineyards.com) is a lovely riverside spot with rich tempranillos and crisp verdejos.

Schmidt Family Vineyards (330 Kubli Road, Grants Pass; 541-846-9985; sfvineyards.com) offers gorgeous gardens and views, an amazing albariño, a focus on Bordeaux varietals, and flatbread pizzas and burgers, too.

Serra (222 Missouri Flat Road; 541-846-9223; serravineyards.com) has a modern hilltop tasting room often staffed by an assistant winemaker, Liz Wan, who will tell you anything you want to know about Southern Oregon wine.

Troon (1475 Kubli Road, Grants Pass; 541-846-9900; troonvineyard.com). Dick Troon was one of the first to plant grapes here in 1972. Try the signature zinfandel and vermentino.

UMPQUA VALLEY
The tempranillo at Abacela (12500 Lookingglass Road, Roseburg; 541-679-6642; abacela.com) alone is worth the haul up Interstate 5.

Brandborg (345 First Street, Elkton 541-584-2870; brandborgwine.com) is the star winery of the newly established cool-climate Elkton AVA — and proof that not all great Oregon pinot noir is from the Willamette.

Oregon Uncorked (An Insider’s Guide)

May 21, 2014

By Katherine Cole

Cowhorn Vineyard & Gardens

A couple of eco-crusaders conquer Rhône varietals.

They recycle and repurpose their bottles, their corks and their aluminum. They compost just about everything else. They grow herbs and vegetables to supply restaurants and local food banks. They’re certified organic and Biodynamic.Yep, it’s obvious that Barbara and Bill Steele are good people. Visit their property and it’s clear that they’re good farmers, too. But can this couple of former financial whizzes manage a cellar as well as they can work a spreadsheet? Um, yes. These two back-to-the-land-ers make such Rhône-worthy wines that you’ll be singing “Kumbaya” after just one sip.

• Splurge: Applegate Valley Reserve Syrah

• Steal: “Spiral 36” Applegate Valley White (viognier, marsanne and roussanne)

• Fab Find: Applegate Valley Grenache

• Annual Production: 1,600 cases

• Wine Geek Notes: Check out the Châteauneuf-du-Pape-worthy galets (“pebbles”) in the vineyard.

Punchdowns

October 31, 2013

punchdown

Punchdowns again this week for Syrah and Grenache. Punch the caps down hard, stir the grapes well. A few of the tanks are dry already.

– Karla

Club Event Menu

October 30, 2013

menuFinalized Club event menu for Nov 16 Fall Wine Release Party. This year we hired Fulcrum Dining Catering for the appetizers and Barbara will bake us some cookies. Contact us if you are over 21 and interested in joining the wine club.

– Karla

Cowhorn in Sonoma

October 28, 2013

sonoma Our wines showed really well Saturday night. Menu included various empanadas, McFarland’s Spring Trout, grilled lamb chops with chimichurri, and pears poached in port. Here are a few of Mark Steele’s photos.

– Karla

Sonoma Dinner Invitation

October 25, 2013

Cowhorn was the exclusive wine at a private Leerink Swann client dinner hosted at the Sonoma family home of Chef Marianne Despres Esposto, a Cordon Bleu-Paris trained chef and owner of El Sur SF with her famous handmade, Argentinian empanad…as and other South American specialties. Leerink Swann is a leading Wall Street investment firm focusing on the health care industry. Cowhorn Partner Mark Steele poured Syrah, Viognier, Spiral (Viognier/Marsanne/Roussane white wine), and Marsanne Roussanne. All of us here at Cowhorn surely know El Sur’s empanadas! (photo courtesy of El Sur SF)

– Karla

Herbal Relief

October 24, 2013

Today, I am happy to stay inside as the cool fall winds are blowing! If you have any summer herbs left in the garden, now is a great time to dry them for winter use. I made jars of dried parsley, lavender, oregano, and cayenn…e pepper. The drying table makes it all so easy! Thanks again to Ryan at Apothecary Farm for making it. Here’s how I did it. First, save your old honey or jam jars. Around now when your summer herbs are still fresh and not yet damaged by the cold, pick the herbs you want to dry in the morning. Set them on a drying rack out of direct sun and with good air flow. If they are oil based herbs, like oregano, be sure not to have the flower heads touch each other. I found that if they do, they can become sort of spongy rather than dry. If they are water based herbs, such as parsley or basil, heap them on the tray and wait. Once they are good and dry (a week or two), they will crumble easily. Put out a piece of wax paper and crumble the herbs over it. Pick out any stems or pieces that didn’t dry completely. Use the wax paper as a funnel to drain the herbs into the jar. It’s that easy!

– Barbara Steele

2013 Harvest Summary

October 22, 2013

The 2013vintage was one of our largest harvests ever. 42 tons total, or about 50/50 reds/whites. We are very happy with the quality! But onward and upward, Starting grape punchdowns today.

– Karla

Barreling Viognier

October 19, 2013

Barb and Vince barreling some Viognier into new French or neutral oak barrels.

– Karla